The Freddie Mercury ASMRs meme is a comedic subversion of the iconic 'Ay-Oh' call-and-response segment from Queen's 1985 Live Aid performance. While Freddie Mercury is celebrated for his incredible vocal power and stadium-shaking energy, internet creators reimagined these moments within the context of ASMR—a genre typically defined by whispering and soft sounds. The joke lies in the extreme contrast between the quiet expectations of a 'tingle' video and the thunderous, high-octane vocals of one of rock’s greatest frontmen. It is frequently used to describe situations that are unexpectedly loud or to parody the saturation of the ASMR trend by inserting the least likely candidate into the role of a soothing content creator.