The 'I'm a Fan' meme originated from a 2018 promotional video for Mandarin Oriental hotels featuring actor Rami Malek. In the ad, Malek stares intensely into the camera while listing his personal preferences in a rhythmic, almost robotic cadence, starting several sentences with the phrase 'I'm a fan of.' Internet users quickly latched onto his unnerving delivery and wide-eyed stare, transforming the high-end commercial into a relatable reaction image. It is commonly used to express an obsessive or oddly specific passion for something, often satirizing Malek’s intense acting style or highlighting the absurdity of one's own niche interests.