The Filip Miucin plagiarism controversy began in August 2018 when IGN’s Nintendo editor was accused by YouTuber Boomstick Gaming of stealing his script for a Dead Cells review. The scandal quickly escalated as internet sleuths discovered numerous other instances of Miucin lifting content from various sources, including Nintendo Life and NeoGAF. After an internal investigation, IGN fired Miucin and retracted his work, leading to a wave of memes poking fun at his lack of originality and his tone-deaf apology video. Today, the meme serves as a cautionary tale within the gaming industry and a shorthand for lazy content creation or outright intellectual property theft.