The FeetFinder meme phenomenon revolves around the popular online marketplace dedicated to buying and selling foot photography. In internet culture, the site has become a shorthand for financial desperation or the ultimate modern side hustle. Memes usually feature characters looking at their bank accounts with despair before contemplating the lucrative potential of their feet, or alternatively, poking fun at the bizarrely specific demands of the platform's users. Since its rise in the early 2020s, FeetFinder has transitioned from a niche site to a ubiquitous punchline across TikTok, Twitter, and Reddit, representing the strange intersection of the creator economy and digital subcultures.