The 'What Are Those?' meme became a viral sensation in 2015 after Instagram user Brandon Moore, also known as Young Busco, posted a video questioning a police officer’s clunky black work boots. The phrase, delivered with a dramatic, high-pitched inquiry while pointing a camera at someone’s feet, quickly became the universal shorthand for mocking questionable footwear or fashion choices. It transcended the internet to be featured in major films like Black Panther, cementing its place in pop culture. Today, it is used whenever someone debuts a bizarre pair of shoes or to highlight any outdated or strange accessory, making it a staple of online roasting culture.