The 'Feeling Cute, Might Delete Later' meme originated as a genuine social media caption used by users—often in selfies—to project a sense of confidence while providing an 'out' if the post didn't receive enough engagement. It gained massive popularity in early 2017 and later evolved into the 'Feeling Cute Challenge' in 2019, where workers in various uniforms would post humorous variations of what they might do during their shift. Today, it is used ironically to accompany photos of pets, inanimate objects, or chaotic situations, poking fun at the vanity and indecisiveness often found in social media culture.