Fatlus is a colloquial term and meme used within the gaming community to satirize Atlus, the developer behind the Persona and Shin Megami Tensei series. The name is a portmanteau of 'Fat' and 'Atlus,' typically used to criticize the company’s business strategies, such as the frequent re-releasing of titles at full price with minor additions or their perceived slowness in localized releases. While often used in a derogatory sense on platforms like 4chan’s /v/ board, it has evolved into a broader meme template for discussing corporate greed or stagnation in the JRPG genre. It serves as a go-to punchline for fans who both love the games and remain frustrated by the developer's specific marketing and distribution choices.