The 'Fashtag' meme serves as a satirical take on the obsession with social media hashtags and high-fashion branding. It typically features an image of a mundane outfit or a specific clothing item being rebranded with a 'Fashtag' to mock the pretentiousness of the fashion industry or to celebrate personal, quirky styles. Its usage evolved on platforms like Instagram and Twitter, where users began labeling their uncoordinated or low-effort outfits with ironic, high-fashion-sounding tags. By slapping a digital label on an everyday scenario, the meme highlights the absurdity of how we categorize our lives for online validation, making it a favorite for those who prefer comfort over couture.