This meme originates from the final season of Better Call Saul, where Saul Goodman (Jimmy McGill) reflects on his contribution to Walter White's meth empire in Breaking Bad. It captures Saul's characteristic ego and his role as the 'man behind the man,' emphasizing that without his legal and criminal expertise, Heisenberg never would have succeeded. Online, the template is used to highlight instances where a supporting character or an unsung hero (often ironically) takes credit for a massive success. It is the ultimate way to express confidence, self-importance, or to point out the hidden architect behind a famous event.