In the series finale of the AMC hit drama Breaking Bad (2013), titled 'Felina', Walter White (played by Bryan Cranston) visits his estranged wife Skyler White (played by Anna Gunn) one last time. For years, Walt maintained the lie that his criminal empire was built solely to provide for his family's future. In this poignant scene, Skyler expects him to repeat the same tired excuse, but Walt finally offers her the truth: 'I did it for me. I liked it. I was good at it.' This clip has become a legendary meme format for expressing unapologetic honesty regarding selfish behavior or controversial opinions. It is commonly used when someone drops the facade of a 'noble cause' to admit they simply enjoyed doing something self-indulgent. Whether it's admitting to a niche hobby, a guilty pleasure, or a decision that others might judge, the template represents the ultimate moment of 'mask-off' clarity. Example captions include: 'Me explaining why I bought more plants I don't have room for', 'When you admit you actually liked the movie everyone else hated', and 'Me telling my friends why I spent my whole paycheck on a weekend trip.'