The Ermahgerd Berks meme first emerged in March 2012 when a photo of a young girl with pigtails, braces, and several Goosebumps books was posted to Reddit. The caption 'Gersberms. Mah fravrit berks' translated to 'Goosebumps, my favorite books' in a phonetic style that mimicked the speech of someone wearing a retainer. The girl in the photo was later identified as Maggie Goldenberger. The meme became a massive sensation on sites like Tumblr and Reddit, spawning countless variations where the text is intentionally misspelled to reflect a specific, excited speech impediment. It remains a legendary piece of early 2010s internet culture.