The 'Ermahgerd' meme features a photo of a young girl named Maggie Goldenberger, excitedly holding several 'Goosebumps' books while wearing pigtails and a retainer. First surfacing on Reddit in March 2012, the image quickly became a viral sensation known for its phonetic captions that mimic the sound of someone speaking with a heavy lisp or dental retainer. By replacing vowels with 'ER'—transforming 'Oh my God' into 'Ermahgerd' and 'Goosebumps' into 'Gersberms'—the meme captures a state of intense, dorky excitement. It remains a cornerstone of early 2010s internet culture, often used to mock over-the-top enthusiasm or niche obsessions.