The Earthquake Makeup meme stems from a viral trend where content creators, most notably beauty influencer James Charles, attempted to apply detailed makeup while experiencing a simulated earthquake. The resulting distorted eyeliner and smeared lipstick became an instant hit, perfectly capturing the feeling of trying to maintain composure while everything around you is falling apart. Beyond the beauty community, the template is now widely used as a metaphor for attempting to handle daily tasks during chaotic times or reacting to minor inconveniences with total disaster. It resonates with anyone who has ever felt like they were doing their best while the world literally or figuratively shook beneath their feet.