The 'Drake Ooo Wow' meme stems from the music video for the song 'Rich Flex' by Drake and 21 Savage, which debuted in late 2022. In the video's intro, Drake's performative, almost flamboyant delivery and his exaggerated facial expression while asking 21 Savage for a favor became an instant viral sensation across TikTok and Twitter. The specific 'Ooo Wow' face captures a moment of mock surprise or playful sass, making it the perfect reaction image for situations that are either genuinely impressive or hilariously over-the-top. It has since become a staple in pop culture commentary, used to highlight moments of 'main character energy' or dramatic flair.