Owen Wilson's 'Wow' refers to the actor's distinct, soft-spoken delivery of the word throughout his extensive filmography, spanning from Wedding Crashers to Cars. The phenomenon gained massive internet fame around 2017 after viral YouTube compilations highlighted his repetitive use of the phrase across nearly every role, turning it into a recognizable auditory trademark. Since then, the meme has evolved into various formats, including 'Wow' remix videos, greenscreen edits, and image macros used to express mild amazement or ironic wonder. It is a staple of internet culture, often used to lampoon something that is mildly impressive yet totally expected, or simply to channel Wilson’s signature laid-back persona.