Doug DeMuro is a prominent automotive journalist and YouTuber who became an internet sensation for his unique presentation style and obsession with 'quirks and features.' The meme typically parodies his signature intro, where he stands in front of a vehicle and enthusiastically yells 'THIS!' followed by the car's model name. Since the mid-2010s, fans have used his image to highlight bizarre details in cars or apply his rating system—the 'DougScore'—to everyday objects. It’s a staple in car enthusiast communities, used to mock or celebrate the eccentricities of both high-end supercars and mundane daily drivers.