The Doug meme primarily revolves around 'Doug the Pug,' one of the internet's most recognizable canine celebrities. Known for his human-like expressions and penchant for pop culture costumes, Doug became a viral sensation across Instagram and Twitter in the mid-2010s. The meme template typically captures the dog in a state of deep judgment, intense food anticipation, or extreme laziness, making it the perfect vessel for relatable humor. It is widely used to express everyday human emotions—ranging from the social anxiety of being at a party to the unbridled joy of ordering a pizza—through the lens of a very skeptical-looking dog.