The 'Do Not Interact' (DNI) meme stems from a serious practice on platforms like Tumblr and Twitter where users list specific groups or behaviors they do not want engaging with their content. While originally intended for safety and community curation, the internet quickly turned the concept into a meme, creating absurd and hyper-specific 'DNI' lists for comedic effect. These memes often parody the self-serious nature of online gatekeeping or use ironic criteria to tell people why they shouldn't comment, such as food preferences or niche fandom takes. It has become a staple of ironic internet culture, used to satirize the complex and sometimes performative social rules of digital communities.