Do it for the Vine became a cultural phenomenon in 2013, originating from a song by DJ Ghost and popularized through the short-form video platform Vine. The phrase was used to encourage people to perform outrageous, daring, or funny stunts specifically for the purpose of filming a six-second clip. It typically follows a rhythmic call-and-reponse format: someone insists 'Do it for the Vine,' the subject replies 'I ain't gonna do it,' only to immediately cave and perform the action anyway. Even though the Vine app is long gone, the catchphrase lives on as a quintessential symbol of early short-form video culture, used whenever someone does something ridiculous for internet attention.