The 'Life Is Roblox' meme originated from a viral video of music mogul DJ Khaled giving a signature motivational speech while on a golf course. In the clip, Khaled drops the line 'Life is Roblox' as if it were a profound philosophical truth, catching viewers off guard with the unexpected comparison to the gaming platform. The phrase quickly became an internet sensation, used to poke fun at Khaled's brand of 'major key' wisdom and the surreal nature of modern celebrity culture. It is now a go-to template for depicting nonsensical motivation, existential humor, or situations that feel like a simulation.