The 'Distracted Boyfriend' meme is based on a 2015 stock photo by photographer Antonio Guillem, originally titled 'Disloyal man walking with his girlfriend and looking at another seductive girl.' It became a viral sensation in early 2017 after appearing on Instagram and Twitter as a versatile object-labeling meme. The image perfectly illustrates the human tendency to be lured away by something new and shiny while ignoring what is already established. Since its rise to fame, it has been used to describe everything from political shifts and technology trends to relatable everyday procrastination. The meme remains a staple of internet culture due to its universal relatability and the expressive, dramatic reactions of the three subjects involved.