The 'Sad Etsy Boyfriends' meme refers to a humorous observation of male models—often real-life boyfriends or husbands—posing for handmade items on the e-commerce platform Etsy. These men are frequently depicted wearing oversized colorful sweaters, crochet hats, or holding artisanal crafts while sporting expressions of profound boredom, exhaustion, or existential dread. The trend gained significant traction through the Tumblr blog 'Sad Etsy Boyfriends' in the early 2010s, highlighting the awkward contrast between the cheerful, cozy products and the visible discomfort of the person wearing them. Today, it serves as a relatable shorthand for anyone forced into a supporting role for their partner's creative or social media endeavors.