The Diablo Immortal meme stems from the disastrous 2018 BlizzCon reveal where Blizzard Entertainment announced a mobile-only title to a crowd of hardcore PC gamers. When the audience reacted with boos, developer Wyatt Cheng infamously asked, 'Do you guys not have phones?' sparking a firestorm of internet mockery. One fan even asked the panel if the announcement was an 'out-of-season April Fools joke.' Today, the meme is widely used to criticize out-of-touch corporate announcements, aggressive microtransactions, and the general disconnect between game developers and their core audience.