Blizzard Entertainment memes typically focus on the perceived decline of the legendary game studio, shifting from a 'by gamers, for gamers' philosophy to one driven by corporate monetization. The most iconic moment in this meme category is the 2018 BlizzCon reveal of Diablo Immortal, which spawned the 'Do you guys not have phones?' catchphrase after a disappointed audience reacted poorly to a mobile-only announcement. Today, these memes are used to critique the studio's handling of franchises like Overwatch, World of Warcraft, and Diablo, often highlighting the contrast between the company's prestigious past and its modern controversies surrounding microtransactions and player communication.