The 'Dessert Is Gay' meme is a prominent example of 'Fellas, is it gay?' ironic humor, which satirizes the absurdly high and often ridiculous standards of traditional masculinity. This specific variation suggests that the act of enjoying a sweet treat or a decadent dessert is somehow unmanly, playing into the trope of over-analyzing mundane behaviors through a lens of fragile heterosexuality. The meme evolved from niche internet forums and podcast culture into a mainstream shitposting staple. It is primarily used to mock the idea of 'gatekeeping' harmless joy, with users pairing photos of elaborate desserts with deadpan questions about whether eating them compromises their masculinity.