The 'Gru's Plan' meme, often referred to simply as the Despicable Me meme, features the main character Gru presenting a diabolical scheme on a series of flip charts. The humor stems from the third and fourth panels where Gru realizes his plan contains a fatal flaw or an embarrassing step, leading him to do a double-take in confusion. Originally appearing in the 2010 film Despicable Me, the scene became a viral sensation on Reddit and Twitter in early 2018. It is widely used to mock situations where a seemingly perfect strategy leads to an unexpected and undesirable outcome.