The 5 panel Gru meme, also known as Gru's Plan, is derived from the 2010 animated film Despicable Me. It features the protagonist Gru explaining his diabolical plot to steal the moon using a series of presentation boards. The humor arises in the fourth and fifth panels, where a hidden, unintended step is revealed, causing Gru to do a confused double-take at his own board. Since its surge in popularity on Reddit in early 2018, the format has become a staple for illustrating plans that go hilariously wrong or include awkward realizations.