The 'Daraprim Price Hike' meme centers on Martin Shkreli, the former CEO of Turing Pharmaceuticals, who became a symbol of corporate greed in 2015. After his company acquired the rights to Daraprim, a drug used to treat life-threatening parasitic infections, Shkreli increased its price overnight from $13.50 to $750 per pill. Images of Shkreli’s smug expression during interviews and his defiant testimony before Congress quickly turned into a viral sensation. The meme is primarily used to satirize extreme price gouging, lack of empathy in business, and the 'villainous' persona Shkreli embraced on social media. It serves as a go-to template for highlighting situations where profit is prioritized over ethics or logic.