The 'Cuff It' Dance Challenge took over social media following the release of Beyoncé's 'Renaissance' album in 2022. Driven by the track's infectious disco-funk rhythm, creators across TikTok and Instagram developed a synchronized dance that quickly became a global phenomenon. Beyond just a dance, the meme represents collective joy, friendship, and the 'main character energy' associated with the album. It is commonly used to highlight moments of celebration, the excitement of hearing a favorite song in public, or the wholesome fun of trying to master the choreography with a group of friends.