The Conspiracy Palette meme functions as a visual representation of the descent into fringe theories, often structured like a color gradient or an iceberg chart. It categorizes ideas based on their perceived 'normie' status versus their 'deep-lore' or unhinged nature. While often associated with the frantic energy of Charlie Kelly from 'It's Always Sunny in Philadelphia' explaining Pepe Silvia, the 'palette' format allows users to systematically rank everything from common urban legends to the most obscure internet mysteries. It gained traction on platforms like Reddit and X (Twitter) as a way to satirize the rabbit holes of online discourse, providing a perfect template for highlighting how one theory leads to another in a chaotic, interconnected web of suspicion.