The Colin Kaepernick Nike Ad parody originates from Nike's 2018 'Dream Crazy' campaign, which featured a high-contrast black-and-white close-up of the NFL quarterback with the caption: 'Believe in something. Even if it means sacrificing everything. Just do it.' Given Kaepernick’s polarizing role in the national anthem protests, the ad immediately went viral and sparked a massive wave of internet parodies. Users began replacing Kaepernick with various fictional characters, celebrities, or historical figures, pairing the dramatic quote with absurd or ironic goals. The template remains a popular way to satirize corporate activism or highlight comical levels of dedication to trivial things.