Clorox-chan emerged in early 2018 as part of the internet's obsession with Moe-anthropomorphism, turning everyday household objects into anime-style characters. This specific character personifies Clorox bleach, typically depicted as a girl with blue and white hair matching the brand's iconic colors. The meme gained traction on platforms like 4chan and Reddit, often utilized in dark humor contexts or 'purging' threads where users want to 'cleanse' their eyes of cringeworthy content. While sometimes controversial due to its association with 'drink bleach' internet slang, the character remains a staple of anime mascot culture and is frequently used to represent extreme cleaning or the personification of household chemicals in a cute yet potentially dangerous aesthetic.