The Cliff Wife meme originated from a video posted by YouTuber Shonduras (Shaun McBride) in 2019, titled 'Jenny Fell off a Cliff...' The video features his wife, Jenny, slipping down a steep, grassy embankment while hiking. The internet quickly latched onto the dramatic editing, the slow-motion replays, and the fact that Shaun continued to film the ordeal for his vlog. It became a symbol of influencer culture where every personal crisis is viewed as potential content. Today, the meme is used to poke fun at people who over-dramatize minor inconveniences or those who prioritize social media views over immediate real-world help.