The 'Cleaning the Apple Card' meme emerged in August 2019 after Apple released a support document detailing how to care for its new titanium credit card. The guide famously warned users that certain fabrics like leather and denim could cause permanent discoloration, suggesting the use of only a soft, damp, lint-free microfiber cloth for cleaning. The internet quickly reacted by mocking the card's perceived fragility and high-maintenance nature compared to traditional plastic cards. This meme typically depicts users treating their credit card like a priceless museum artifact or reacting with exaggerated horror when it comes into contact with everyday surfaces, highlighting the absurdity of a financial tool requiring such delicate handling.