The Cheese Challenge, also known as the Cheese Slap, became a massive viral sensation in early 2019 when a video of a user throwing a slice of processed cheese onto a toddler’s face went viral. The slap-stick nature of the cheese sticking to the skin sparked a global trend where parents and pet owners filmed similar reactions from babies and animals. While it faced some debate regarding the ethics of pranking infants, it solidified its place in internet culture as a classic visual metaphor for being 'blindsided' by something unexpected. Today, the meme is used both as a video challenge and as a still image template to represent life's sudden, annoying, or hilarious inconveniences.