The 'Brat' cover parody originates from British pop star Charli XCX's sixth studio album, Brat, released in June 2024. The cover art, featuring the word 'brat' in a low-resolution, black Arial font against a blurry, high-visibility lime green background, sparked immediate viral attention for its intentional 'anti-design' aesthetic. Fans and brands quickly began parodying the minimalist style, replacing the title with various words to fit different contexts. This trend, famously dubbed 'Brat Summer,' became a cultural phenomenon symbolizing a messy, confident, and hedonistic attitude. The meme's simplicity makes it incredibly versatile, allowing anyone to 'brat-ify' their favorite topics, political movements, or personal jokes with ease.