The Challenge Accepted black and white selfie trend gained global traction on social media as a movement for empowerment and solidarity, often linked to the hashtag #WomenSupportingWomen. While its exact origins are multifaceted—ranging from awareness campaigns for femicide in Turkey to generic chain-mail style challenges—it became a massive cultural phenomenon in mid-2020. The format typically involves posting a high-contrast grayscale photo after being nominated by a friend. While occasionally criticized as performative, the meme remains a dominant way for users to express confidence, mutual support, and community across platforms like Instagram and Facebook.