The Cerveza Cristal meme stems from a clever 2003 Chilean marketing campaign where the brewery, Cerveza Cristal, seamlessly edited its product into the original Star Wars trilogy broadcast to bypass commercial breaks. Instead of Obi-Wan Kenobi handing Luke Skywalker a lightsaber, he appeared to pull a cold beer from a chest, accompanied by a signature acoustic jingle. The footage resurfaced in 2024, going viral as internet users began editing the 'unobtrusive' beer placement into other iconic cinematic moments from films like Dune, Lord of the Rings, and Avengers. It is primarily used to satirize product placement or to provide a sudden, musical comedic reveal in tense situations.