The Captain Lou Albano 'Just Say No' PSA originates from a segment of The Super Mario Bros. Super Show!, where the live-action Mario actor warns viewers about the dangers of drugs with uncharacteristic intensity. The meme gained massive internet notoriety for Albano's dramatic delivery, specifically the grim warning that drug users will 'go to hell before you die.' Its popularity surged as a reaction image and video remix on platforms like YouTube and Reddit, where users apply the aggressive moral warning to absurdly mundane activities. The meme thrives on the jarring contrast between the friendly Mario character and the dark, existential threats issued by the legendary wrestler.