The 'Can You Feel My Heart' meme features the 2013 song by Bring Me The Horizon paired with images of GigaChad, a hyper-masculine figure portrayed by Russian model Ernest Khalimov. This combination rose to prominence as the 'Average Fan vs. Average Enjoyer' trope, where the GigaChad represents the 'Enjoyer'—someone who is calm, confident, and unbothered by criticism of their interests. While the song was originally a staple of the 2010s emo-rock scene, its dramatic synth-pop opening became synonymous with 'alpha' energy on TikTok and YouTube in 2021. Today, the meme is used to ironically or unironically celebrate niche hobbies, stoicism, and peak physical aesthetic.