The iconic phrase 'But Our Princess is in Another Castle!' originates from the 1985 Nintendo masterpiece Super Mario Bros. After Mario defeats a fake Bowser in the first seven worlds, he is greeted by Toad, who delivers the soul-crushing news that his quest is far from over. In the world of internet memes, this screen has become the ultimate metaphor for 'moving the goalposts' or the realization that one's hard work has only led to more labor. It is frequently used to describe corporate burnout, never-ending software updates, or any situation where a hard-earned victory is immediately met with a new, daunting requirement.