The 'Broncos Country, Let's Ride' meme originated from a promotional video featuring NFL quarterback Russell Wilson after he joined the Denver Broncos in 2022. The video, which showed Wilson repeating the phrase with a strangely intense and awkward delivery against a green screen, quickly went viral across social media platforms like TikTok and Twitter. While intended to be a sincere rallying cry for the Denver fanbase, it transitioned into a symbol of irony and mockery as the Broncos faced a difficult and losing season. Today, the meme is used to highlight situations that are clearly doomed from the start or to poke fun at over-the-top, manufactured enthusiasm that feels uncomfortable or out of place.