Brian David Gilbert, often referred to as BDG, became a massive internet sensation primarily through his 'Unraveled' series on Polygon, where he humorously deconstructed video game lore with obsessive, manic detail. The most popular meme templates featuring him usually depict him in front of a whiteboard, looking disheveled and frantic as he explains an increasingly absurd theory. These memes are widely used to represent someone going down a deep 'rabbit hole' or offering an overly complex explanation for a niche or simple topic. His expressive face and high-energy delivery make him the perfect avatar for chaotic intellectualism and internet hyper-fixations.