The 'Brainwashed Jotchua' or 'Brainwashed Kid' meme features a surreal illustration of a character having their brain literally scrubbed with a brush and soap. This visual metaphor represents the process of indoctrination, obsessive consumption of media, or the feeling of being 'cleansed' of independent thought. While its roots are tied to the weird-core aesthetic and the Jotchua dog meme universe, it gained massive traction on platforms like Twitter and Reddit as a way to satirize how people blindly adopt popular opinions or become obsessed with specific subcultures. It is frequently used to represent the influence of political propaganda, brand loyalty, or the effects of spending too much time scrolling through social media.