The terms Brain Bleach, Eye Bleach, and Mind Bleach are internet slang used to describe the metaphorical act of cleansing one's mind after witnessing something unpleasant, 'cringy,' or disturbing online. While 'Eye Bleach' often refers to the popular subreddit dedicated to cute and wholesome images used as an antidote to internet horrors, the meme variants typically feature images of bleach bottles or people attempting to 'scrub' their memories. It has become a staple reaction in comment sections to signal that a piece of content was so jarring it required a complete mental reset. The meme's popularity stems from the collective experience of navigating the 'weird side' of the web and the universal desire for a metaphorical delete button for our brains.