The BP Oil Spill meme primarily stems from the cultural fallout of the 2010 Deepwater Horizon environmental disaster, specifically immortalized by the South Park episode 'Coon 2: Hindsight.' The show parodied then-CEO Tony Hayward through a series of increasingly absurd commercials where he luxuriously reclined in front of a fireplace while insincerely repeating the phrase 'We're sorry.' This image became the internet's go-to symbol for hollow corporate PR and disingenuous public apologies. In meme culture, it is frequently used to mock large organizations that commit massive blunders and attempt to mitigate the damage with shallow, staged sentiments rather than genuine accountability.