The 'Apologies to Matt Damon' meme stems from one of the longest-running gags in late-night television history. Starting in the third season of Jimmy Kimmel Live!, Kimmel began ending every show by apologizing to actor Matt Damon for 'running out of time' to interview him, despite Damon never actually being scheduled. What began as a spontaneous joke to fill time during a lackluster episode evolved into a massive mock feud involving elaborate revenge skits and music videos. In the meme world, this template is used to humorously acknowledge something that was intentionally or accidentally neglected, perfectly capturing the feeling of procrastination or having too many priorities to handle at once.