The 'Boy Scouts Name Change' meme emerged following the May 2024 announcement by the Boy Scouts of America that the organization would be rebranding to 'Scouting America' in February 2025. This move, intended to reflect the organization's shift toward inclusivity after allowing girls to join the flagship program in 2019, sparked a massive wave of internet commentary. Memes typically range from political satire and nostalgia for the original name to jokes about the potential confusion between the new name and the separate Girl Scouts organization. It is frequently used in reaction templates to comment on corporate rebranding and evolving cultural shifts in traditional American institutions.