The Boris Johnson 'This Morning' selfie meme stems from an appearance by the former UK Prime Minister on the popular ITV daytime show in December 2019. During the segment, Johnson grabbed a smartphone to take a selfie with hosts Holly Willoughby and Phillip Schofield, leading to a wave of online criticism and parody regarding the 'staged' nature of the photo. The image quickly became a template for depicting someone trying to act relatable while ignoring surrounding issues or controversies. It is widely used to mock political PR stunts, performative social media posts, or moments of blissfully ignorant behavior in the face of disaster.