The 'Boris Johnson Hides In a Fridge' meme stems from a December 2019 incident during the UK General Election campaign. While being pursued by a 'Good Morning Britain' producer for a live interview with Piers Morgan and Susanna Reid, then-Prime Minister Boris Johnson famously retreated into a walk-in milk fridge at Arla Foods in Yorkshire. The footage quickly went viral, becoming a symbol of political evasion and cowardice. It is commonly used as a reaction image or template to represent someone desperately trying to avoid a difficult conversation, responsibility, or awkward confrontation by hiding in the most absurd place possible.